BodyRock at Fashion Week

22 models wearing activewear from BodyRock Sport’s Fall/Winter collection simulated a spin class at NYC’s Chelsea Piers during New York Fashion Week. Although they were also sporting stilettos and full hair/makeup, the models showed off BodyRock’s functional and trendy activewear with style and confidence.

The line features  details such as waterproof pockets, YYK side zippers and inner structures made with power mesh and spaces for additional support – perfect for many shapes and sizes. BodyRock’s original styles will be available in fresh colors and bright patterns, and innovative silhouettes will be offered.

New to the line are KNOCK ‘EM DEAD cotton shorts, which are extra flattering due to the rushed detail down the back. The shorts contour a woman’s derriere, providing a confidence boost in or out of the gym.

With fishnet embellishment at the waist and a stud on each back pocket, the GORGEOUS GAMS cotton shorts are also new to the collection, and can be purchased in black with gold trim or heather grey with gunmetal. These stylish shorts can also be worn outside the gym without having to fear who you may bump into in frumpy gym attire.

Supplex tanks are available in TAME ‘EM or TEASE ‘EM styles. Fun details like studs and zippers make these the tank of choice. Another helpful feature is the waterproof, credit card-sized pocket on the back of the tank, which is ideal for keys, MP3 players or ID cards. While the tops may be worn to complement a BodyRock Sport bras, they can also be worn solo due to the built-in bra.

DIM YOUR HEADLIGHTS is the brand new bra style that features a criss-cross back with fishnet panel. Available in purple, black, or hot pink, each bra has metallic mesh detailing with Swarovski crystals at the neckline. It also features an ipod pocket and built in cups, so ladies don’t need to worry about shining their ‘headlights’ when working out.

BodyRock Sport has become popular for its distinctive styles, unique details and easy transitioning from workout gear to street wear. Why not feel confident, comfortable, sexy and stylish while working out?!

Designer Kelly Dooley was at Fashion Week discussing the brand and celebrity stylist Jess Zaino discussed tips and tricks for “activewear as everyday wear.” Watch the TV feature here.

BodyRock Sport is ideal for all workouts, from yoga and Pilates to higher intensity athletics such as running and kickboxing – or even hitting up swanky venues by dark. Retailing for $40-$84, the bras from the new collection are available now at

Be Sociable, Share!


You can be the first one to leave a comment.

Leave a Comment

Blog Widget by LinkWithin