Survey: Style vs. Substance

Here in Florida it is currently hurricane season. People want to come from all over to hang out on our beaches (Tampa Bay is free from oil) — but tourists are dismayed when the rainclouds roll in. Here’s a tip: from May – Sept. if you are in the state of Florida, keep an umbrella with you. It won’t be cool, it won’t be breezy, but it will be humid with a 30% chance of rain all day every day. At some point a little shower will come and go, or it will suddenly be pouring rain on one side of the street but not the other. No joke. Unless there is a tropical storm or hurricane brewing, in which case it will be an 80% chance of rain.

Weatherproof, a leading brand in men’s, women’s and children’s apparel, might be your best friend while in Florida. Started in 1990 by Freddie Stollmack and Eliot Peyser of David Peyser Sportswear, the first collection revolutionized the fabric industry with the introduction of microfiber.  I love microfiber in my camis, panties and workout gear. Their collection has evolved to include wools, leathers, microsuedes, faux shearlings, and water resistant polyester “ultra-tech” fabrics.  In addition to their men’s, women’s and kids collections, the company has 12 licensees including pants, hosiery, hats and gloves, activewear, dress shirts, footwear, bedding, gift items, luggage, slippers and umbrellas.

Now Weatherproof wants to get political and play “ask the audience”: Are Americans Choosing Style Over Substance When Voting for a Candidate?

Are Americans more concerned with the amount of hair a candidate has — or amount of experience?  Weatherproof launched a “Style vs. Substance” survey to measure the influence a politician’s personal style and physical appearance has on the American public.  The poll, which is posted on The Huffington Post’s Style section will also reveal which politician Americans find the most stylish.  To participate in the poll, log onto

obamabillboard“I believe that political candidates are fast becoming our nation’s premiere celebrities, with their personal style scrutinized and critiqued like a movie star attending an Academy Awards ceremony,” said Freddie Stollmack, president of Weatherproof. (Weatherproof has become a favorite among American politicians. President Barack Obama was recently photographed wearing a Weatherproof coat while posing in front of the Great Wall in China. I’m sure you’ve seen the billboard controversy.)

“When I launched The Huffington Post Style section in August 2008, America was in the throes of election fever and politicians (not to mention their spouses) had become our nation’s biggest celebrities. As such, there was an intense amount of interest in what the politicians and their spouses were wearing.” Said Anya Strzemien, Senior Editor at The Huffington Post.  “I’m curious to see how this fascination with political style influences the way Americans vote when they return to the polls this fall — and in 2012.”

Style has historically played a role in politics. No one will argue that JFK’s good looks helped him in the 1960 election, and his wife’s style and grace are still making the scene with Katie Holmes portraying  Jackie O in the History Channel miniseries, The Kennedys. Politicians today are also often featured on Vanity Fair’s best dressed list. Young congressman Aaron Schock voted “Hottest Freshman” by Huffington Post readers is further evidence of style playing a big role in today’s politics.

Take the Weatherproof “Style vs. Substance” survey here.

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  1. Rachel LeRoy says:

    Results of the Huffington Post/Weatherproof Style vs. Substance poll:
    The poll indicated that when it comes to politics, style matters!
    55.2% of those surveyed said that presentation is important
    only 45.3% said that a politician’s policies were more important than their presentation.
    95.6% of those surveyed said it wasn’t important for a politician to have a full head of hair, while 32.7% of people said that they would be less likely to vote for an overweight candidate, suggesting that when it comes to politicians’ appearance, Americans voters care about weight, but not hair.
    Close to 38% of the survey takers said they were more likely to vote for a well-dressed candidate, but 27.2% of those surveyed–not an insignificant number–think that designer clothes are elitist.

    The takeaway? Politicians should dress well, but should be wary of designer clothes.

    Here is a link to the survey results

  2. Rachel LeRoy says:

    Tim Gunn on Michelle Obama:
    “I don?t have the adequate words to tell people how fabulous I think Michelle Obama is. I love that she understands how to dress for her size and shape, she wears patterns and prints well, and she wears clothes that are accessible to most women. Also, she?s not afraid of jewelry or accessories.”

    Read the full story in the Sept issue of Redbook: The September issue hits newsstands Aug 24.

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