In Bloom

The Jonquil lingerie line, known for its glamorous, old Hollywood styling, marks its 30th year.  In Bloom, their younger, more contemporary line launched 3 years ago to  incorporate elements of the Jonquil line into molded cup babydolls.  Since then, In Bloom has grown to included bras and panties as well as loungewear.

These pieces are very impressive. The gowns and PJs look like clothing instead of loungewear.

Check out their gorgeous Magenta Babydoll Nighty – for Valentine’s Day or any flirty day!

This babydoll, worn by Terri Hatcher on Desperate Housewives (right), has molded push-up bra cups with underwire, a sheer, stretch lace midriff and hook & eye back closure.  It has a gathered chiffon skirt with two rows of scalloped lace at the hem.  The straps are elastic and adjustable with a ruffled scallop lace trim, and there are black bow details at the base of the straps and at the center front between the bra cups.  A net covered rhinestone dangles from the center bow and adds a little sparkle.  Also included is a matching chiffon g-string.  The retail price $78 and it is available at

The Japanese Silhouette lounge dress/chemise has a floral print in fabulous colors on a black background and magenta piping details under the bustline. This fabric has a luxuriously soft feel and provides a perfect punch of everyday glamor. The cups have molded padding and adjustable straps but no underwire. There is a elastic across the back for a custom fit. And the length is just right so everything is covered except your hot legs… What a perfect wedding shower gift for the bride-to-be!

The piece from In Bloom that I live in are the French affair pants made from a brushed poly/span that you’ve just got to feel! They are wide and comfy but still look feminine and sophisticated – not like you’re hanging out in sweat pants. I wore these all Thanksgiving break with a black tank in the day and black long-sleeved Guess rhinestoned T in the evening. The same punchy pink and black print fabric comes in a maxi gown with crochet scallop lace detail at midriff.

Everything on the In Bloom website “wows” me from the styles to the details to the colors. They also have robes, corsets, and complete bridal line. Check it all out at

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