What do you Love?

Journelle, a premier lingerie store with locations in Manhattan and Miami, Florida, has announced a Valentine’s Day giveaway for a $500 gift card as the grand prize and an opportunity for a unique form of self-expression.

Their “We <3 Journelle $500 Lingerie Contest” is a Facebook essay competition offering a $500 gift card redeemable online or at one of their New York or Florida stores. To qualify, visit www.Facebook.com/Journelle and “Tell what’s really in your heart this Valentine’s Day: Share what you love, what you want, what you need, share if you’re in love with love, in love with yourself, or love to hate love, share what’s kind, honest, and true in your heart.”

After submitting an essay, you can post your favorite designer lingerie items on your Facebook wall as a hint to your Valentine. You can also read what other people have submitted. Submissions must be completed by 3:00PM EST, February 12th, 2011.

The contest winner will be chosen by a “mystery panel of hand-picked lingerie experts based on imagination, creativity, sauciness and honesty” — or how many times they laugh/cry/fist pump/toast champagne while reading your entry.

Be sure to read the official rules.

We love that their company name comes from the French word journellement, which means “daily” because Journelle’s philosophy is that everyone deserves to wear designer lingerie every day.

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