Affinitas & Parfait Runway Show with video

Powerhouse lingerie brands Affinitas & Parfait recently held their Spring/Summer 2013 Runway Show. Held in conjunction with the launch of The Lingerie Alliance, the show took place at Griffin lounge earlier this month during lingerie market week in New York.

Amidst an intimate-yet-opulent setting of velvet banquets, gilded chandeliers & antique mirrors, Affinitas turned out pretty pastel hues worthy of a tea party, while their “full bust” sister line Parfait showed vintage-inspired looks.

Hosted by The Bra Book author Jené Luciani, The Lingerie Alliance launch event proved to be an evening of celebration & collaboration, attended by leading industry members, buyers, retailers & members of the press.

Signing on to support the The Lingerie Alliance initiative as key sponsor, Keng Zhang, President of Affinitas, said:

“We are honored to support The Lingerie Alliance at their launch event and as an Alliance Leader. TLA’s goals of inspiring, innovating and empowering the lingerie industry are right in league with our own as a lingerie brand, and we couldn’t have found a better fit.”

In store for Spring 2013

Things are getting curiouser and curiouser with five new collections from Affinitas: Anjelica, Hannah, Rosie, Serena and Zoe. Pretty pastel hues are worthy of a tea party, while new silhouettes surely put things into full bloom: introducing the new “Bloomer” Hipster & Thong from Anjelica along with the brand’s first Bodysuit, seen in sleek Serena.

Headed through the looking glass? Bring along the gift & travel-friendly Packaged Panties during all your adventures, available in a new Polka Dot print. In existing collections, glamorous Marilyn introduces new colorway Vintage Rose, sure to appease even the Queen of Hearts.

Full bust sister line Parfait (for cup sizes D-G) goes retro for SS13, introducing new collections Arabella, Cassandra, Danielle, Florence, Lola and Sophia. Drawing inspiration from eras past, influences are seen from ’20s Gatsby to ’40s screen siren to ’50s pin-up. Vintage-inspired silhouettes include a longline Bralette and tap pant Shortie, sure to seduce your Mad Man. The brand’s first foray into innerwear-as-outerwear is also unveiled with Sophia’s Contour Bra Camisole, a ready-to-wear Cami with built-in bra specifically designed for full bust.

Parfait select Looks: Photo credits Bennett Raglin and Michael Steele, click for larger view

Both Affinitas & Parfait SS13 collections will begin hitting stores & e-retailers nationwide beginning January 2013.

Late for the Important Date?

Watch clips from the show here:

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