Recently I viewed the (somewhat harsh) coverage of The Naughty Knot on ABC’s “American Inventor” (on You Tube). I wanted to know more about the inventor of the product, Gina Huerta. Did she specialize in lingerie design? Did her product ever get marketed and sold?
Luckily, I was able to catch her online and ask her a few questions.
Gina is from Chicago, but currently lives in Hong Kong, acting as Marketing Director for the company that did eventually pick up her product, Sweet Lust HK.
Intimate Guide: Tell me about the start of Naughty Knot. What made you decide to invent lingerie?
Gina: When I was a senior in college my parents told me to scavenge what I could from our basement for a garage sale. As I tossed aside objects from boxes, a red Christmas ribbon fell on my naked Barbie doll, and the idea for the Naughty Knot Lingerie was created. As a college student I did not have the money to mass produce it at that time, so the project was temporarily halted. Fast forward to ten years later in 2006, I heard the commercial for ABC Networks’ American Inventor. I immediately went full force with the Naughty Knot Lingerie. I described the Naughty Knot Lingerie to my brother John, he updated the sketches, my mother made the prototype in her kitchen, I contacted a patent attorney and my company was created-within 2 days.
Intimate Guide: I can’t imagine working on something like this with my brother and my mother! Is your mom still involved in your company?
Gina: My mother is no longer involved in my company since I’ve been contacted by a manufacturer. However, I still send my mom a check every month because she’s great and I love her.
Gina: I learned that there is no such thing as bad publicity. When I appeared on American Inventor and revealed my invention, the Naughty Knot Lingerie, one of the judges screamed at me in disgust. She called me a ‘loser’, a ‘fake’ and kicked me off the show. However, she also gave me 3 minutes of free air time and drew so much publicity for me that an international businessman saw the show, licensed my product, and now my Naughty Knot Lingerie is in 900 stores in 40 countries including Spencer’s Gift Stores in the U.S. My Naughty Knot Lingerie started in my mother’s kitchen. My mother and I were making and selling one Naughty Knot Lingerie per month on a website I designed. I was running back and forth from the post office and from Kinko’s to personally make labels and packaging. I was so broke, I was ready to give up.
It has been approximately two years since my appearance on American Inventor and now my Naughty Knot Lingerie is being sold globally from the Netherlands to New York and I’m extremely proud. I was also offered a job as a Marketing Executive for Sweet Lust HK. This company manufactures and distributes my invention. My responsibilities include promoting my invention and other gift products. My job is exciting and has allowed me to travel to countries I have never visited before. I thank God to be so blessed!
Intimate guide: I’m sure the woman from American Inventor isn’t the only nay-sayer. How do you handle comments from women who feel sexy lingerie is stupid or dirty?
Gina: Everyone is entitled to an opinion. However for every one woman who criticizes lingerie, there are countless women and men who love it!
Gina: No, I’m fortunate that a manufacturer and global distributor found me.
Intimate Guide: Who do you think would enjoy a Naughty Knot?
Gina: My target audience for the Naughty Knot Lingerie includes women ages 18-100, men ages 18-100, single women, married women, those who want to improve their sex life and the bold who want to add some playfulness to the bedroom. The Naughty Knot Lingerie is for everyone.
Intimate Guide: How do you feel when you wear your products?
Gina: I’m extremely proud to wear the Naughty Knot Lingerie. It’s sexy, fun, can fit any size woman – petite or curvaceous, shy or bold – and can be washed at home. It’s for everyone.
The Naughty Knot has received extensive press coverage and was also just featured in the newly released book ‘Gadget Nation: A Journey Through The Eccentric World of Invention’.