GREEN INITIATIVE

greeninitiative2010

17-year-old Ally Maize, founder of Green Youth Movement (GYM), is out to prove that sustainability can be just as “haute” on the runway.

GYM, a Los Angeles-based nonprofit, will be presenting THE GREEN INITIATIVE: A Humanitarian Fashion Show at 1 p.m. on Saturday, March 20, 2010 at Sunset Gower Studios in Hollywood, California to Raise Environmental Awareness.

As part of LA’s Fashion Week, this highly anticipated event aims to celebrate sustainable living by showcasing collections from eco-friendly designers. THE GREEN INITIATVE will green the runway  to prove that fashion and sustainability can go hand-in-hand.

The show will feature collections from sustainable designers such as Emily Factor, Lizzie Parker and others. All designs are made in the United States, utilize sustainable materials and are responsibly produced.

Says Maize:

“THE GREEN INITIATIVE is an opportunity to communicate the importance of living sustainably to the next generation of consuming adults. We want people to reduce, reuse, recycle and rethink the choices they make every day in every aspect of their lives, including fashion.”

Proceeds from THE GREEN INITIATIVE will go to GYM’s conservation and reforestation initiatives, notably a tree-planting project in the Silverwood Lake State Recreation Area to offset the fashion show’s carbon footprint.

THE GREEN INITIATIVE will also give guests a sneak peek of GYM’s Green Cinderella Project, an effort to encourage teens to recycle prom dresses by donating them to less fortunate students.

“Fashion is such a big part of youth culture and serves as an ideal means of raising global awareness of sustainable living,” adds Ally. “We hope THE GREEN INITIATIVE gets people excited about being green and making environmentally-conscious lifestyle choices.”

Purchase tickets for THE GREEN INITIATIVE here.

For more information on the Green Youth Movement, please visit http://www.greenyouthmovement.org.

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