Simone Pérèle, the French lingerie brand, launched Fit for Success, a program in partnership with Dress for Success, an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools. (Learn more at

With 60 years of lingerie design to boast, Simone Pérèle is dedicated to helping women feel confident and comfortable as they strive for success. They want to donate a minimum of $25,000 to support Dress for Success and their mission of promoting women to achieve economic independence  – and they need YOUR help!

From May 12th to August st, 2010, Simone Pérèle will donate $5 to Dress for Success for every purchase made on or at participating department stores and {intimacy}© stores. You’ll need to register your purchase using a code on the tag at, and then the $5 donation will be made.

“Comfort and well-being play an important role in self-confidence.” admits Louise Schultz, General Manager of Simone Pérèle, US. “Simone Pérèle has an extraordinary heritage of empowering women, and we are thrilled to support Dress for Success in helping women build the confidence to succeed in the workplace.”

Just how does their history relate to confidence? Simone Pérèle’s founder, Madame Pérèle, had a modest workshop set up near the Paris Opera house 60 years ago. As a young, independent-minded expert corset maker, she had a vision to liberate women and design lingerie that enhanced a woman’s natural curves. She quickly gained a reputation for breaking with tradition in creating fine lingerie dedicated to women’s desire to feel beautiful as well as comfortable.

Today, Simone Pérèle continues this mission of empowering women to possess an inner confidence and a style that is naturally distinctive, self-assured, accomplished and elegant.

In addition to sales promotions, Fit for Success encourages you to share a personal message of inspiration regarding your own success online. Post words of inspiration on the Fit for Success website at Not only will the shared messages build the confidence of Dress for Success women as they seek independence in their work and life—but Simone Pérèle will donate $1 to Dress for Success for each quote posted online!

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