Sex and the City 2

sic2CHANNEL YOUR INNER FASHIONISTA AS MACY’S CELEBRATES SEX AND THE CITY 2!

In partnership with Warner Bros. Pictures, Macy’s will celebrate the upcoming premiere of Sex and the City 2 (debuting in theaters in the U.S. on Thursday, May 27) with advance movie screening passes, special events and a chance to win a trip to the NYC premiere or a trip for four to Marrakesh!

Macy’s Girls Weekend, inspired by the friendships and fashions of the chic Sex and the City 2 characters, is centered on experimenting with fashion in the fun environment of weekend shopping and spending time with girlfriends. In select locations across the country, Macy’s will host fashion events in which customers will learn how to pull an outfit together for a weekend with the girls. As an added bonus for Sex and the City fanatics, Macy’s will be giving away Sex and the City 2 advance movie screening passes to the first 50 customers in 55 markets across the country who make a storewide $100 purchase on Thursday, May 20, 2010.

“Sex and the City is the holy grail of fashion entertainment and pop culture, and the new sequel will be a must-see and must-experience for women across the country,” said Martine Reardon, Macy’s executive vice president of marketing.

Warner Bros. has created an exclusive, limited-edition Sex and the City 2 makeup brush set available only at Macy’s, redeemable at the Fragrance Bar on Friday, May 21, 2010 with any $100 storewide purchase (while supplies last). For those who have to be the first to see the long-awaited film, Macy’s customers will receive Hollywood movie cash ($8.50 coupon towards your purchases of a Sex and the City 2 tickets at select movie theaters across the country) on Saturday, May 22, 2010 with any storewide purchase of $100 (while supplies last).

Once-in-a-lifetime consumer sweepstakes

1. A winner and 3 guests will see the movie’s premiere at Radio City Music Hall. Fans can enter to win exclusively on macys.com from May 4-11, 2010, with the winner to be chosen on Friday, May 14th.

2. Taking place online May 4-23, 2010, fans and customers get a chance to win a trip for 4 to Marrakesh – a vacation inspired by a trip the girls take in the new movie.

Look for an extravagant Sex and the City 2 window display at Macy’s Herald Square in New York City featuring a cityscape background with mannequins dressed in the latest spring fashions.

Visit www.macys.com/girlsweekend for more information about the national sweepstakes and how you can be among the first to see Sex and the City 2 at an advanced screening party near you!

Also, try the new SJP NYC perfume at Macy’s. I did last weekend and it is wonderful. One little trial squirt in the store gave me complements all night!

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