Hot Milk Maternity Lingerie

Lingerie ads usually focus on gorgeous models and high fashion. HOTmilk recently attempted something a little different. To celebrate the beauty of pregnancy and motherhood, they showcased their maternity and nursing lingerie on real pregnant women.

They call the campaign “real life.real love.real sexy.” The image above is a peek at their next exquisite collection – HOTmilk Elegance & Intrigue!

When I was pregnant, I needed new bras almost immediately into my 2nd month, and again in my last trimester, and again when nursing. (Yah, I zoomed up to an E-cup.) With a HOTmilk maternity bra, you can wear the same item from the end of pregnancy through nursing – and it won’t look like a hospital bandage. I tell my pregnant friends to buy new, larger underwear when they are pregnant. The comfort gained is worth every penny! And then you won’t stretch out panties or bras that you like and may want to wear again in a year.