Cash for Knockers?

jemappellenikkiNikki Crouwel, founder of the Amsterdam based fashion and lingerie boutique Je m’Appelle Nikki, has launched a new bra trade in plan – an ironic twist on the old auto trade in plan. “In our bra scrap scheme, customers can collect a €7,50 discount on their old bra when buying a new one,” Nikki explains. Your credit is good at the boutique, which includes brands like Aubade, La Perla and Simone Pérèle.

“Our bra scrap campaign has boosted our sales 5%. Of course we will give the old bras to a good cause!”

In 2008, Nikki also started men’s underwear boutique Je m’ Appelle Iggy. The men’s division offers 15 brands including D&G, Hom, Diesel and Muchachomalo.

More information can be found at: www.jemappellenikki.comor


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