Bali Intimates, the No. 1 department store intimate apparel brand, has partnered with celebrity stylist Jennifer Rade and The Breast Cancer Research Foundation® to encourage women to live life to the fullest while looking and feeling beautiful with their new Live Beautifully Daily (LBD) campaign, a national movement focused on helping women embrace how to LBD through the way they look and feel.
Bali will also donate up to $50,000 to its long-standing partner, The Breast Cancer Research Foundation, which plays a critical role in helping women with breast cancer LBD.
“The Bali brand inspires women to live beautifully by providing intimate apparel that looks great on and under clothes – helping to strengthen confidence,” said Rade. “My philosophy is similar to that of Bali: any woman can look and feel beautiful if she starts her day with confidence and with the goal to live beautifully.”
Bali & Rade will provide tips on how to fit fashion to your body type and how to dress for every occasion – to help you feel beautiful on the inside and outside. This effort seeks to help women look and feel their best by wearing the right size bra and shapewear – for every day living or for those transforming after a recent breast surgery or reconstruction.
Bali will also match donations to BCRF, up to $25,000. If they meet this goal with YOUR help, Bali will have donated $50,000 to the organization this year. In August, Bali launched its 2nd annual fundraising drive to support BCRF, a national nonprofit organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime. For every 25 new “likes” the Bali Facebook page received, the company donated $25. In under 2 weeks, Bali reached its goal of 25,000 new fans and donated $25,000 to support BCRF’s critical clinical and translational research at leading medical centers worldwide.
To continue the momentum, beginning in September, Bali will match donations to BCRF made by Bali Facebook fans, up to an additional $25,000, for a total donation of up to $50,000. (Since 2007, Bali already donated more than $200,000 to BCRF!!)
“The initiative invites all women to positively express Living Beautifully Daily by giving back to organizations that inspire their own members to LBD.” said Vicki Seawright, Bali marketing director.
About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In 2010, BCRF awarded $33 million to 172 scientists across the United States, Canada, Latin America, Europe, the Middle East and Australia. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country. BCRF has received 4-stars from Charity Navigator and an “A+” from The American Institute of Philanthropy. For more information about BCRF, visit www.bcrfcure.org.
Bali Bra Giveaway! (expired)
Join the movement by liking Bali on Facebook. Not only will you help support BCRF, but you could win a new bra! Here’s how:
1) Like Bali on Facebook – and
2) Like Intimate Guide on Facebook (both are mandatory to enter)
3) Leave a comment on this post OR on our Facebook page OR tweet to @intimateguide letting us know you liked Bali on Facebook & HOW to reach you if you’ve won.
4) We’ll pick one name at random who did ALL of these things correctly to receive a new Bali bra direct from Bali! We’ll be in touch to get your size and shipping address.
Winner announced Sept. 28, 2011.