Go Red This Feb

February brings not only Valentine’s Day, but also Heart Health Month. This year, Macy’s heart is in the right place! Macy’s shows its Love for The American Heart Association with Limited Edition Merchandise benefiting Go Red For Women. ALSO: Shoppers wearing red (even lipstick…) will receive a special 20% discount on a wide assortment of merchandise (and a 10% discount on sale & clearance jewelry and watches) at all Macy’s stores as part of the Wear Red Sale Event taking place from Wednesday, Feb 2 through Sunday, Feb 6.

Building on the success of last year’s exclusive “Little Red Dress” by INC, Macy’s adds T-shirts by Tommy Hilfiger and Ellen Tracy, along with INC’s newest “Go Red” dress, designed by Season Six Project Runway winner, Irina Shabayeva. In addition, Donatella, Kipling and August Silk are also showing their support by donating a portion of the sale of special “Go Red” items to the American Heart Association. The entire assortment of Go Red merchandise will be available just in time to celebrate National Wear Red Day on Friday, February 4, 2011, exclusively at select Macy’s and macys.com.

Demonstrate your heartfelt support for Go Red For Women, a nationwide life-saving movement to promote awareness and prevention of heart disease among women.

“Even though we’ve made great strides, almost half of women still don’t know that heart disease is their Number 1 killer,” said Debra Lockwood, American Heart Association Board Chairman. “Together, we can motivate more women to make it their mission to fight heart disease and give them the power to save lives.”

Go Red For Women Product Details:
INC Dress retail price: $99.
Macy’s will donate 5% of the sale of the I-N-C International Concepts red dress, designed by Project Runway Season 6 Winner, Irina Shabayeva, now through March 20, 2011.

Tommy Hilfiger T-Shirts retail price: $29.50.
Macy’s and Tommy will donate 10% of the sale of each “Tommy Goes Red” t-shirt now through April 1, 2011.

Ellen Tracy T-shirt retail price: $29.50.
Ellen Tracy will donate 10% of the sale of the “Go Red” t-shirt, now through May 2011.

Donatella beads retail price: $45.
Donatella will donate 10% of the sale of every Red Heart Charm Bead sold now through February 28, 2011.

August Silk Cardigan retail price: $58.
August Silk will donate 5% of the sale of its special red cardigan now through February 15, 2011.

For more information visit GoRedForWomen.org. Learn more about wearing red on the National Wear Red Day site./a>.

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