National Underwear Day 2012

People STILL SAY 80% of women are wearing the wrong bra size! Honestly, if you are not comfy in your bra, or it slips around and needs to be adjusted during the day, you probably are among that 80%!

Brand name manufacturers, new technologies and e-commerce sites all have services to solve the problem. Now online underwear retailer, Freshpair.com, leads the pack.  No more tape measuring in the store. Freshpair has successfully re-fitted thousands of women so far.

Matthew Butlein, president of Freshpair, explains the company’s easy solution:

  1. An innovative live phone expert consultation
  2. 20 bras are selected (based on customer preference and expert consultation) and sent FOR FREE in a postage return box
  3.   Customers only pay for the bras they keep – nothing else

The excitement will be in full view today during Freshpair’s 10th annual National Underwear Day that will include live underwear models on the streets of New York and a unique Freshpair.com It’s Time for a Change pop-up experience store at 315 W 57th Street, NYC 11:00am – 7:00pm EST.

Men will be in full view too.  And they need it with statistics showing that 80% of Americans wear the same type of underwear for their entire adult lives.  Yes, it’s time for a change.

If you go to this hot pop-up, post pics on our Facebook wall!

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1 Comment

  1. I can ‘t believe my eyes. what I am seeing? National Underwear Day. How funny people can be!

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