MAIDENFORM Partners with JANIE BRYANT

Maidenform is one of my favorite intimate apparel companies due to their ever changing products that follow advice, trends and actual buyer comments. During its 88-year history, Maidenform has combined innovative designs and creative advertising campaigns for generations of women.

Now Maidenform teams up with Janie Bryant, the costume designer for the AMC TV hit series “Mad Men,” to help Educate Women Nationwide on the Importance of the proper Intimate Foundations.

In her role as Maidenform’s Wardrobe Expert, Emmy award winning Bryant hopes to educate consumers by offering flattering fit and styling tips, as well as share her expertise in dressing an array of body types.

“Usually, the television-viewing audience doesn’t see the foundation pieces, but it’s so important to me that the actors not only feel their character on the outside, but on the inside as well, and that is why intimates plays an integral role,” said Ms. Bryant. “I am thrilled to be teaming up with Maidenform to help educate women on the role of intimate apparel as the ultimate foundation of fashion. Maidenform has a strong heritage of product innovation and fit expertise, and I share the same passion and commitment to helping every woman look and feel her best — which starts with the first thing she puts on.”

You can follow Maidenform on Facebook and Twitter to receive updates on Janie’s professional insights and tips for building the best look from the inside out.

If you are passionate about the importance of lingerie as part of your wardrobe, sensuality and confidence, watch how Maidenform uses Social Media over the next couple of years. The collaboration will coincide with the publication of Ms. Bryant’s book “The Fashion File” set for release this fall, which aims to help women “tap into their inner leading lady”.