Italian Lingerie’s hidden side
Posted by Rachel on Nov 25th, 2009
Elisabetta, Brand Manager for Italy’s Lavinia Firenze Lingerie thinks you may shy away from their brand because of their prices. They leave you with this to think about:
Would you rather buy a name brand such as “La Perla”, “Victoria’s Secret” or “Agent Provocateur”? We believe there are at least 5 reasons to choose Lavinia Firenze Lingerie instead.
1) Exclusivity: Lavinia Firenze’s goal is to position herself in the highest class. All of her items are limited edition, for people with discriminating taste who want to distinguish themselves from others.
2) Materials: Why does our silk dressing gown cost more than theirs? Lavinia Firenze relies on the best Italian suppliers. The silks are the best you can find; the embroideries are the most precious and refined. Even your partner will notice the difference!
3) Handcrafted production: Lavinia Firenze utilizes only the best Italian manufacturers, without exception. That’s how we obtain the highest quality.
4) Customer service: Lavinia takes care of her customers, paying attention to their requests and suggestions.
5) Specialization: Lavinia Firenze produces only lingerie. This is to ensure that owning our products won’t be transformed from status symbol to mass market.
You can appreciate the Lavinia Firenze style: sensual not slutty, elegant not exaggerated, classically Italian but not expected. They prefer to focus on these “hidden” aspects that make the difference between a mass market product and an artistic piece. With Lavinia Firenze you don’t pay for the brand, only the highest quality product.


